Briq’s currently operates seasonal locations in Wausau, Weston, Rib Mountain, Mosinee, Merrill, Rhinelander and Minocqua. Locations in Wausau, Weston and Mosinee are currently open for the season and stands in Rib Mountain, Rhinelander and Minocqua will open soon. Briq’s was the sole business to respond to Wausau’s request for proposals for the operation, Economic Development Director Chris Schock said in December. The Riverlife Park stand will be Briq's seventh location, after the company recently closed locations in Edgar and Merrill. The company will also focus on growing its eco-friendly products, seeing as the stand will be near the river. This location will feature a specially-made straw that will break down more quickly than plastic, but still mostly looks and feels the same.īriq's is also looking to feature some quick snack or grab-and-go menu items in the near future, once the family soft serve company is settled into its new home.Īnyone interested in working at Briq's new seasonal concession stand can apply online. "I would hope our store down there is an attraction, bringing people to the Riverlife that haven’t been there and seen how beautiful it is there - right here in your own backyard," Briquelet Miller said. Staff said the summer is a busy season for the popular ice cream shop, but they are fully staffed and ready to serve. They're also looking into collaborations with local brewers and musicians for possible events in the area. Briqs in Weston serves everything from ice cream cones and milkshakes to mixers. 1 depending on weather, offering grab and go snacks in addition to soft-serve ice cream. Under the terms of the company’s agreement with the city, Briq’s at Riverlife Park normally would operate from approximately May 1 through Oct. Although the owners are still discussing options and searching for partnerships, there's a strong possibility of some food truck gatherings, Briquelet Miller said. Briq’s other Wausau location, along with stores in Weston, Rib Mountain, Mosinee, Minocqua and Rhinlander are open. All of our locations are OPEN today.stop by our Wausau, Weston, Mosinee, Rib Mountain, Rhinelander, Minocqua and Riverlife Park locations for your favorite Briq’s treats. “Once that information is ready, we will consider a proposal that outlines the items we directed staff to work on and clarify to fine tune some of the details that were not in the proposal,” Rasmussen said.Īccording to Schock, formal approval could come as early as January.The family business is looking to use the space for possible events and local collaborations, too. All amenities will be located steps from the river, along the riverfront trail.Ĭonstruction began in May and is due for completion in the spring of 2019.īefore Briq’s plan is approved, city staff will negotiate with the business on rent rates and contract terms, Rasmussen said. The concession stand is part of Riverlife Park, a roughly $4.6 million project that will include state of the art playground equipment, outdoor exercise equipment, climbing nets and other features. “That alleviates park dept staff having to perform those tasks, and the overhead associated with staffing that function with public employees,” said Lisa Rasmussen, city council president. The proposal also includes maintenance on the restrooms as well as management of other amenities such as bike and kayak rentals that are envisioned for the area. Utilities would be Briq’s responsibility.īriq’s is interested in pursuing a possible low-interest loan from the city for necessary equipment such as machinery and signage but did not make a specific request for funding. Briqs Soft Serve: Awesome, friendly staff, great food, great service - See 36 traveller reviews, candid photos, and great deals for Wausau, WI, at Tripadvisor. Briq’s would pay all personal property taxes as require by law and Wausau would pay any required real estate taxes. The plan calls for a monthly lease rate of $750 per month for a three-year term, with options to renew at a 3 percent increase for each three-year term thereafter. 1 depending on weather, offering “grab and go” snacks in addition to soft-serve ice cream. Under the proposed terms, Briq’s at Riverlife Park would operate from approximately May 1 through Oct. The proposal, from Holly and Kevin Briquelet Miller, was discussed Tuesday at a meeting of the economic development committee. A well-known local soft-serve ice cream vendor with seven central and northern Wisconsin locations is proposing operating a riverfront concession operation now under construction in Wausau.īriq’s was the sole business to respond to Wausau’s request for proposals for the operation, according to Economic Development Director Chris Schock.
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